2000

Survey of mass media effects and careers. Students develop a portfolio for future employment organized around employer expectations across all occupations. Study includes the history and use of books, magazines, newspapers, radio, movies, music, television, the web, advertising and public relations. Emphasis on media as social, political, economic, and cultural forces. Includes media theory, ethics, and trends toward commercialization, conglomeration, converging technologies, and globalization.

Discussion of the history and the societal im pact of oral communication. Creation and delivery of extended, challenging speeches. Prerequisite: COMM 1320.

Using news values to locate stories; interviewing sources; and location, retreiving, assessing and verifying information, including coputerized databases. Writing news, features, entertainment, sports, columns, editorials, and online. Basic proficiency in the use of a digital camera, the Associated Press stylebook, and layout, design, and editing software. Portfolio and laboratory section required. Lab fee. Prerequisite: ENGL 1321 and 1322 (or equivalent) and COMM 2320 (credit or concurrent enrollment).

An introductory survey of public relations history, definition, principles, practices and codes of ethics. Career options and trends in business, government, non-profits and other entities are also discussed. Prerequisite: COMM 2360, Introduction to Media Writing.

A survey of the film industry and the process of making motion pictures. Special attention given to the basics of film directing, acting, editing, cinematography and design, and to career paths in film and television. Offered fall only. Prerequisite: COMM 2320