3000

The course highlights the differences between product marketing and the marketing of services. Furthermore, the ability to develop, evaluate, implement, and lead effective marketing programs in service companies and organizations is covered. Attention is focused on the marketing function of not-for-profit organizations such as hospitals, educational institutions, police departments, and churches.

Introduces students to basic concepts, practices, and techniques of contemporary marketing.

A survey course in advertising and other promotional techniques and their influence on the consumer buying process. Prerequisite: Grade of "C" or better in BMKT 3311.

This course introduces students to how to plan, manage and measure marketing for different types of events within varying industries. Focus is given to theories, concepts and skills required to promote events successfully. Prerequisite: Grade of "C" or better in BMKT 3311.

An interdisciplinary approach to the analysis and interpretation of the buying motives and behaviors of consumers. Psychological, economic, and social factors are related to marketing strategy and practice. Prerequisite : Grade of "C" or better in BMKT 3311, and junior standing.

A study of the principles and applications of marketing research with strong emphasis on research designs data. Prerequisite: BMKT 3311.

A study of the sales process, including product knowledge, prospecting, the approach, presentation methods, handling objections, and closing techniques. Emphasis is also given to managing a sales force, including motivation and reward systems. Prerequisite: BMKT 3311.