Contents

ENTR 108 Marketing Plan Development

In this three module course the entrepreneur will complete a marketing plan for the business. The entrepreneur will complete market research that will help define relevant needs of the customer base. He/she will define the elements of the marketing mix, product, price, place, and promotion, for their business and explain their role in building a successful marketing strategy.

Credits

3

Prerequisite

ENTR 102 or ENTR 120 or ENTR 210

Hours Weekly

3 hours weekly

Course Objectives

  1. 1. Develop and implement market research appropriate to their business.
  2. 2. Discuss the four P’s of marketing and their role in building a successful marketing strategy.
  3. 3. Analyze the market, including current and potential opportunities for their business.
  4. 4. Pinpoint their target market.
  5. 5. Complete a viable marketing strategy that can be implemented immediately.
  6. 6. Understand and practice rocket marketing.

Course Objectives

  1. 1. Develop and implement market research appropriate to their business.
  2. 2. Discuss the four P’s of marketing and their role in building a successful marketing strategy.
  3. 3. Analyze the market, including current and potential opportunities for their business.
  4. 4. Pinpoint their target market.
  5. 5. Complete a viable marketing strategy that can be implemented immediately.
  6. 6. Understand and practice rocket marketing.