Contents

ENTR 129 Creating a Website for a Startup

This course provides students with the knowledge, skills, tools, and resources to identify and understand the necessary considerations in building and maintaining an effective website for a new venture. Topics include information architecture, common page elements, navigation, usability, search engine visibility, sitemap, using a content management system, accessibility, and scalability. This course is one of a series of courses that provides students with the coaching and guidance for planning and launching a new business venture.

Credits

1

Prerequisite

ENTR 102

Hours Weekly

1 hour weekly

Course Objectives

  1. Understand the fundamental concept of usability, and discuss how you will apply this to your website including determining the data you need to capture from users and what data needs to be displayed to users.
  2. Describe how web design can affect website performance, increase search engine visibility, and establish credibility of the business.
  3. Discuss the characteristics and features that make a successful landing page.
  4. Build an effective website that establishes a good brand image and serves the needs of users.

Course Objectives

  1. Understand the fundamental concept of usability, and discuss how you will apply this to your website including determining the data you need to capture from users and what data needs to be displayed to users.

    This objective is a course Goal Only

    Learning Activity Artifact

    • Other (please fill out box below)
    • Business plan document

    Procedure for Assessing Student Learning

    • Other (please fill out box below)
    • Business planning rubric
  2. Describe how web design can affect website performance, increase search engine visibility, and establish credibility of the business.

    This objective is a course Goal Only

    Learning Activity Artifact

    • Other (please fill out box below)
    • Business plan document

    Procedure for Assessing Student Learning

    • Other (please fill out box below)
    • Business planning rubric
  3. Discuss the characteristics and features that make a successful landing page.

    Learning Activity Artifact

    • Other (please fill out box below)
    • Business plan document

    Procedure for Assessing Student Learning

    • Other (please fill out box below)
    • Business planning rubric
  4. Build an effective website that establishes a good brand image and serves the needs of users.

    This objective is a course Goal Only

    Learning Activity Artifact

    • Other (please fill out box below)
    • Business plan document

    Procedure for Assessing Student Learning

    • Other (please fill out box below)
    • Business planning rubric