MGT463 Understanding Markets

This course will examine the nature and differences of Markets, via market attractiveness, industry and social trends; focus on understanding target marketing, target segmentation, technology development and its effects on markets--now and future. Emphasis will be placed on the creation of new markets, analysis of market health and life stage; a comparison will be made between the nature of product and service markets; attention is paid to the nature and effect of organizational buying decisions, demographics in the marketplace, and the influence of advertising and promotion on new or existing markets; finally, examine the nature and difficulties of competing in the global marketplace. Prerequisite(s): Admission to the BSM Program and MGT403 4 quarter hours