3000

BMKT 3190 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

1

BMKT 3290 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

2

BMKT 3311 Principles of Marketing

Introduces students to basic concepts, practices, and techniques of contemporary marketing. Prerequisite: BADM 2312.

3

BMKT 3312 Advertising and Promotion

A survey course in advertising and other promotional techniques and their influence on the consumer buying process. Prerequisite: Grade of "C" or better in BMKT 3311.

3

BMKT 3322 Consumer Behavior

An interdisciplinary approach to the analysis and interpretation of the buying motives and behaviors of consumers. Psychological, economic, and social factors will be related to marketing strategy and practice. Prerequisite : Grade of "C" or better in BMKT 3311, and junior standing. Spring.

3

BMKT 3331 Marketing Research

A study of the principles and applications of marketing research with strong emphasis on research designs data. Prerequisite: BMKT 3311. Fall.

3

BMKT 3353 Selling and Sales Management

A study of the sales process including product knowledge, prospecting, the approach, presentation methods, handling objections, and closing techniques. Emphasis is also given to managing a sales force, including motivation and reward systems. Prerequisite: BMKT 3311.

3

BMKT 3390 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

3

BMKT 3391 Special Topics

Organized classes to explore specialized problems in an area of Business Administration. May be repeated for credit when topics vary. Course level ("V") may range between 2 and 4 or Sophomore through Senior level.

3

BMKT 3490 Independent Study

Independent problem research under the guidance of a faculty member. Prerequisite: Written consent of the supervising professor and the Dean prior to registration.

4