Marketing

A 15-hour B.B.A. major, 12-hour B.B.A. minor (beyond the 3 hours of Marketing required in the Business Core), and an 18-hour B.A./B.S. minor is available. The major is preparation for careers in sales, sales management, advertising and digital marketing.

Our graduates can apply the fundamental concepts to the analysis of marketing challenges faced by profit and/or nonprofit organizations. Our graduates can collect, analyze, interpret and report decision meaningful marketing information, using primary and/or secondary sources of consumer and business data. Our graduates can develop and defend marketing plans, including implementation, that will support organizational objectives.