Organizational Communication, B.S.

The bachelor of science (B.S.) degree program in organizational communication provides specialized, interdisciplinary instruction in professional aptitudes associated with workplace and community roles, teaching students to communicate effectively and ethically in modern organizations. This degree program offers two concentration options in partnership with the Pamplin School of Business Administration, each explaining key concepts and practices that underlie human and technical organizational communication systems.

The leadership and global sustainability concentration teaches conceptual understandings and competencies in collaborative leadership skills for a variety of 21st century organizational contexts, where “global” references concern for community and local organizing as well as international relationships, and “sustainable” emphasizes sustainable workplaces, relationships, and environments.

The organizing and public relations concentration teaches the conceptual understandings and skill competencies needed to organize, coordinate, and promote for-profit and not-for-profit organizations as well as social issues.

This degree prepares students for specialized graduate study in communication and related fields, and for professional work in several organizational roles and contexts.

 

University Requirements - 39 hours

See Core Curriculum

College Requirements - 6 hours

See College Requirements BS

Degree Requirements

Organizational Communication Requirements — 54 hours

Each of the following six courses (18 hours):

CST 101Introduction to Communication Studies

3

CST 107Effective Public Speaking

3

CST 233Introduction to Organizational Communication Theory

3

BUS 200Principles of Marketing

3

CST 225Fundamentals of Interpersonal Communication

3

CST 332Collaborative Group Leadership

3

6 credits - Two of the following three CST research methods courses (6 hours):

CST 300Communication Research

3

CST 320Rhetorical Theory and Criticism

3

CST 434Examining Organizational Communication in Natural Settings

3



9 credits - Three upper-division CST courses students choose in consultation with their academic advisors

21 Credits - In consultation with their academic advisors, students take seven upper-division courses from among CST and BUS courses listed within either of these advisory concentrations. Students can mix courses from either concentration. A minimum of 6 credit hours must be BUS courses; a maximum of 9 credit hours can be BUS courses (21 hours total).

Choose Organizing and Public Relations

Take any seven of these, honoring relevant prerequisites:

CST 307Advanced Public Speaking

3

CST 327Argumentation and Advocacy

3

CST 333Applied Organizational Communication Skills

3

CST 361Introduction to Advertising

3

CST 352News Writing and Reporting

3

CST 362Introduction to Public Relations

3

CST 364Visual Communication

3

CST 402Social Media and Cultures

3

CST 410Communication Theory

3

CST 433Advanced Organizational Communication

3

CST 435Advanced Visual Persuasion

3

CST 452Public Affairs Reporting

3

CST 474Communication Studies Internship

Credit arranged.

CST 391Seminar

Variable

Or

CST 491Seminar

Variable

Or

CST 492Seminar

Variable

BUS 370Marketing Research

3

BUS 371Consumer Behavior

3

BUS 376Sustainable Marketing

3

BUS 385Opportunity Assessment

3

BUS 443International Marketing Management

3

BUS 471Integrated Marketing Communications

3

BUS 472Personal Selling

3

BUS 474Digital Marketing

3

or Leadership and Global Sustainability

Take any seven of these, honoring relevant prerequisites:

CST 307Advanced Public Speaking

3

CST 327Argumentation and Advocacy

3

CST 333Applied Organizational Communication Skills

3

CST 352News Writing and Reporting

3

CST 401Rhetoric of Politics and Social Movements

3

CST 402Social Media and Cultures

3

CST 410Communication Theory

3

CST 411/SJP 411Communication Across Barriers

3

CST 416/SJP 416Negotiation and Conflict Management

3

CST 431/SJP 431Cross-cultural Communication and Identity

3

CST 433Advanced Organizational Communication

3

CST 474Communication Studies Internship

Credit arranged.

CST 391Seminar

Variable

Or

CST 491Seminar

Variable

Or

CST 492Seminar

Variable

BUS 360Cross-Cultural Organizational Behavior

3

BUS 364Innovation

3

BUS 376Sustainable Marketing

3

BUS 385Opportunity Assessment

3

BUS 443International Marketing Management

3

BUS 474Digital Marketing

3

BUS 486Venture Launch

3

BUS 487Social Entrepreneurship

3

Total Credit Hours: 120

General Electives — 21-24 hours (3 hours of which must be upper-division coursework)