Bachelor of Business Administration in Marketing
Degree Requirements
Students who choose to study marketing will learn how to identify and gain insight into customers in order to develop products and services that meet both customer needs and organizational goals.
See University Core Requirements
Degree Requirements
Common Business Requirements — 52 hours
In conjunction with the general education requirements, all business students regardless of major take the common business requirements.
Non-Business Courses
P4 Professional Development Requirements
| BUS 101 | Software Applications Workshop | 1 |
| BUS 202 | Professional Development | 1 |
| BUS 302 | Professional Development Internship | 1 |
| BUS 402 | Professional Development Workshop | 1 |
Business Foundation Lower Division
| BUS 100 | Introduction to Leadership | 3 |
| ECN 120 | Principles of Macroeconomics | 3 |
| ECN 121 | Principles of Microeconomics | 3 |
| BUS 200 | Principles of Marketing | 3 |
| BUS 209 | Financial Accounting | 3 |
| BUS 210 | Managerial Accounting | 3 |
| BUS 250 | Legal and Social Responsibility in Business | 3 |
| BUS 255 | Management Information Systems | 3 |
Business Foundation Upper Division
| BUS 305 | Business Finance | 3 |
| BUS 355 | Decision Modeling | 3 |
| BUS 360 | Cross-Cultural Organizational Behavior | 3 |
| BUS 361 | Technology and Operations Management | 3 |
| BUS 400 | Management Decisions and Policy | 3 |
Major Requirements — 24 hours
Four of the following electives, at least two of which must be in Business:
Additional Electives — 6-9 hours (depending upon whether ECN 120 is used to fulfill one social science requirement)
Total Credit Hours: 120