Catalog 2015-2016

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Marketing Management

Marketing Management (Major Code: MM12)

Credential: Diploma
Campus Location: Athens

Curriculum Outline

Academic Core

Total Credit Hours:6

ENGL 1010Fundamentals of English I

3
Total Credit Hours:3

Students must choose one of the following courses:
MATH 1011Business Mathematics

3
MATH 1012Foundations of Mathematics

3
Total Credit Hours:3

College Requirement

FSSE 1000First Semester Seminar

3
Total Credit Hours:3

Marketing Management Core

COMP 1000Introduction to Computers

3
MKTG 1100Principles of Marketing

3
MKTG 1130Business Regulations and Compliance

3
MKTG 1160Professional Selling

3
MKTG 1190Integrated Marketing Communications

3
MKTG 2090Marketing Research

3
MKTG 2300Marketing Management

3
Total Credit Hours:21

Marketing Specialization

Students must choose one of the following specializations:

Total Credit Hours:12

Marketing Management Specialization

MKTG 1370Consumer Behavior

3
MKTG 2060Marketing Channels

3
MKTG 2070Buying and Merchandising

3
MKTG XXXX
Elective

3
Total Credit Hours:12
Students must register for a 3-credit hour (minimum) MKTG elective course.

Entrepreneurship Specialization

MKTG 2010Small Business Management

3
MKTG 2070Buying and Merchandising

3
MKTG 2210Entrepreneurship

6
Total Credit Hours:12

Retail Management Specialization

MKTG 1270Visual Merchandising

3
MKTG 1370Consumer Behavior

3
MKTG 2070Buying and Merchandising

3
MKTG 2270Retail Operations Management

3
Total Credit Hours:12

Social Media Marketing

MKTG 1370Consumer Behavior

3
MKTG 2070Buying and Merchandising

3
MKTG 2500Exploring Social Media

3
MKTG 2550Analyzing Social Media

3
Total Credit Hours:12

Sports Management

MKTG 1280Introduction to Sports and Recreation Management

3
MKTG 2080Regulations and Compliance in Sports

3
MKTG 2180Principles of Sports Marketing

3
MKTG 2280Sports Management

3
Total Credit Hours:12

 

Total Credit Hours: 42