MKTG 1162 Customer Contact Skills (3-2-4)

This course provides students with the skills necessary to communicate with customers and successfully manage that relationship in both telephone and face-to-face situations. Topics include skills to effectively communicate with customers, developing rapport with customers, problem-solving in customer service, telephone skills, sales skills in the service environment, managing the difficult customer, and managing the multicultural customer. Computer-based training allow students to practice skills using simulated business situations.

Offered as needed

Prerequisite

Prerequisite/Corequisite: MKTG 1161