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Communications Emphases

Promotions Emphasis

The MA in communications with a promotions emphasis requires completion of the following clusters.

Core Curriculum

Graduate Public Relations Cluster

ICM 54600Public Relations and Social Media

3
ICM 55200Public Relations Ethics: Case Studies

3
ICM 55300Strategic Research and Planning

3

Graduate Marketing Cluster

IBA 55020Marketing Information and Research

3
IBA 55100Marketing Strategy and Management

3
IBA 55200Issues in Marketing

3

Graduate Integrated Promotional Communications Cluster

ICM 50600Promotion Strategies and Tactics

3
ICM 50800Advertising for Sales Efficiency

3
ICM 51000Public Relations Strategies for Business

3

Elective Category A

(Select one of the following clusters):

Graduate Corporate Communications Cluster

ICM 50000Communications in the Corporate Environment

3
ICM 50100Using Media for Presentations

3
ICM 50300Copywriting

3

Graduate Organizational Communications Cluster

ICM 51500Organizational Communications Theories

3
ICM 51600Leadership in Organizations

3
ICM 51800Communication Process and Motivation

3

Elective Category B

(Select one of the following clusters):

Graduate Imaging and Design Cluster

ICM 52600Design Concepts

3
ICM 52700Design in Media I

3
ICM 52800Design in Media II

3

Graduate Web Page Design Cluster

ICM 56400Web Imaging

3
ICM 56700Web Page Building

3
ICM 57000Web Site Management

3

Graduate Product Management Cluster

IBA 55500Product Management and Product Development

3
IBA 56000Brand Management

3
IBA 56500Product Positioning Strategy

3

Required

ICM 60100Communications Capstone

3

Training and Development Emphasis

The MA in communications with a training and development emphasis requires completion of the following clusters

Core Curriculum

Graduate Corporate Communications Cluster

ICM 50000Communications in the Corporate Environment

3
ICM 50100Using Media for Presentations

3
ICM 50300Copywriting

3

Graduate Organizational Communications Cluster

ICM 51500Organizational Communications Theories

3
ICM 51600Leadership in Organizations

3
ICM 51800Communication Process and Motivation

3

Graduate Organizational Assessment Cluster

IHR 57700Organizational Assessment

3
IHR 57900Training Design, Evaluation and Facilitation

3
IHR 58000Contemporary Issues

3

Graduate Managerial Issues Cluster

IHR 53400Gender Issues in Management

3
IHR 53600Implementing and Managing Diversity

3
IHR 56000Adult Learning Processes

3

Elective Category

(Select one of the following clusters)

Graduate HR Strategies Cluster

IHR 58070Employee Selection and Retention

3
IHR 58075Employee Benefits and Compensation

3
IHR 58080Employment Law for the Human Resource Professional

3

Graduate Management Cluster

IBA 54000Management and Administrative Theory

3
IBA 54100Organizational Behavior

3
IBA 54300Personnel Management and Labor Relations

3

Graduate Project Management in Business Cluster

IBA 56070Project Management in Business

3
IBA 56071Project Selection and Initiation

3
IBA 56072Project Planning and Scheduling

3

Required

ICM 60100Communications Capstone

3

Media Management Emphasis

The MA in Communications with a media management emphasis requires completion of the following clusters:

Core Curriculum

Graduate Documentary Storytelling and Research Cluster

ICM 53500Documentary Storytelling: Theory and Narrative Structure

3
ICM 54000Media Preservation and Archives

3
ICM 54400Documentary Research and Writing

3

Graduate Management Cluster

IBA 54000Management and Administrative Theory

3
IBA 54100Organizational Behavior

3
IBA 54300Personnel Management and Labor Relations

3

Graduate Digital Media Management Cluster

ICM 53400Principles of Business Graphics

3
ICM 56500Electronic Resources

3
ICM 58800Media Project Planning

3

Graduate Project Management Cluster

IIT 53100Scheduling, Cost Control and Estimating Models

3
IIT 53200Implementing a Management Control System

3
IIT 53300System Approach to Software Management

3

Elective

(Select one of the following clusters)

Graduate Corporate Communications Cluster

ICM 50000Communications in the Corporate Environment

3
ICM 50100Using Media for Presentations

3
ICM 50300Copywriting

3

Graduate New Technologies Cluster

IIT 56100Digital Media Technology

3
IIT 56200Topics in New Technologies

3
IIT 56300Wireless Technologies

3

Graduate Internet Culture Cluster

IIT 57100Understanding the Internet Culture

3
IIT 57200Developing an Effective Web Strategy

3
IIT 57300Web Site Administration

3

Graduate Web Page Design Cluster

ICM 56400Web Imaging

3
ICM 56700Web Page Building

3
ICM 57000Web Site Management

3

Required

ICM 60100Communications Capstone

3

Digital and Multimedia Studies Emphasis

The MA in communications in digital and multimedia studies combines coursework that involves both hands-on experiences with current technologies and conceptual studies relating to their applications. The MA in communications with a digital and multimedia emphasis requires completion of five clusters and one three-semester-hour capstone course for a total of 48 credit hours.

Core Curriculum

Graduate Documentary Storytelling and Research Cluster

ICM 53500Documentary Storytelling: Theory and Narrative Structure

3
ICM 54000Media Preservation and Archives

3
ICM 54400Documentary Research and Writing

3

Graduate Television Production Cluster

ICM 55600Production for Television

3
ICM 55800Writing for Television

3
ICM 55900Production Management

3

Graduate Imaging and Design Cluster

ICM 52600Design Concepts

3
ICM 52700Design in Media I

3
ICM 52800Design in Media II

3

Graduate Web Page Design Cluster

ICM 56400Web Imaging

3
ICM 56700Web Page Building

3
ICM 57000Web Site Management

3

Elective Cluster

(Select one of the following clusters)

Graduate Scriptwriting Cluster

IMF 57500Scriptwriting Workshop

3
IMF 57600The Narrative Arc In Film

3
IMF 57700Script Analysis

3

Prerequisite: Submit writing sample to MFA program director.

Graduate Digital Media Management Cluster

ICM 53400Principles of Business Graphics

3
ICM 56500Electronic Resources

3
ICM 58800Media Project Planning

3

Graduate Advanced Television Production Cluster

ICM 57400Advanced Television Production

3
ICM 57600Advanced Television Directing

3
ICM 57700Advanced Television Editing

3

Prerequisites: ICM 55600, ICM 55800, ICM 55900 or equivalent experience.

Graduate Media Design Applications Cluster

ICM 52400Media Design Applications: Adobe Illustrator

3
ICM 52500Media Design Applications: Adobe Photoshop

3
ICM 52900Graphic Design Management & Workflow

3

Prerequisites: ICM 52600, ICM 52700, ICM 52800 or equivalent experience.

Graduate New Technologies Cluster

IIT 56100Digital Media Technology

3
IIT 56200Topics in New Technologies

3
IIT 56300Wireless Technologies

3

Graduate Internet Culture Cluster

IIT 57100Understanding the Internet Culture

3
IIT 57200Developing an Effective Web Strategy

3
IIT 57300Web Site Administration

3

Independent Study Courses

ICM 58850Media Internship

3
ICM 58855Communications Internship

3
ICM 59500-59599Special Topics I

1-3
ICM 59600-59699Special Topics II

1-3
ICM 59700-59799Special Topics III

1-3
ICM 58999Culminating Project

3

Required

(One of the following)

ICM 60100Communications Capstone

3
ICM 58999Culminating Project

3