Marketing, BS Sales Emphasis

81-87 credit hours in major

Requirements

PCB&E GE and PCB&E Core Coursework

51-53 credit hours of coursework from the following requirements:

General Education Business Requirements

Core Business Requirements

Major Coursework

15 credit hours of coursework from the following options:

MRKT 35020Marketing Information and Research

3

MRKT 35040Advertising and Promotional Strategy

3

MRKT 35045Digital Marketing

3

MRKT 35050Selling

3

MRKT 45080Marketing Management and Planning

3

Major Elective Coursework

3 credit hours of coursework from the following options:

APR 32280Public Relations: Communication Strategies

3

APR 33900Effective Messaging in Public Relations

3

APR 36300Creative Advertising Concepts

3

APR 41600Advertising and Public Relations Competition I

3

APR 41700Advertising and Public Relations Competition II

3

DCS 38700Emerging Platforms and Analytics

3

DCS 40000Contemporary Audience Analysis

3

MRKT 35025Social Media Marketing

3

MRKT 39000-39999Special Topics in Marketing

1-3

MRKT 45060Marketing Communications

3

MRKT 49000-49999Special Topics in Marketing

1-3

SPMGT 37040Sport Marketing and Promotion

3

SPMGT 37050Sport Event & Entertainment Management

3

Emphasis Coursework

3 credit hours of coursework from the following option:

MRKT 35030Pricing Strategy and Negotiations

3

Emphasis Elective Coursework

6 credit hours of coursework from the following options:

MGMT 36042Principles of Supply Chain Management

3

MRKT 35015International Marketing

3

MRKT 35060Product Management

3

MRKT 45070Consumer Behavior

3

MRKT 45095Internship

1-9

Note: Students may include one (3 credit hour) MRKT 45095 internship to satisfy one of the two course requirements above for the Marketing program.

Emphasis Elective Coursework Cont.

3 credit hours of coursework from the following options:

ENTR 37520Real Estate Principles

3

GEO 20000Introduction to Geographic Information Systems (GIS)

3

MGMT 26014Excel for Professionals

3

MGMT 36043Principles of Operations Management

3