Wr 463 Book Marketing
Comprehensive course in professional book marketing. Issues specific to the marketing of fiction/ nonfiction books in variety of genres and markets will be covered. Students will do market research, produce marketing plans, write press releases, write advertising copy, and develop related marketing materials.
Slash Listed Courses
Also offered for graduate-level credit as
Wr 563 and may be taken only once for credit.
Prerequisite
Upper-division standing.