Marketing B.B.A. Minor

Degree Requirements

Required Courses:

6 hours upper level at UMHB

BMKT 3322	Consumer Behavior	3
BMKT 3331	Marketing Research	3
BMKT 4341	Marketing Strategy	3

Please select one of the following courses:

BMKT 3312	Advertising and Promotion	3
BMKT 3353	Selling and Sales Management	3
BMKT 4340	International Marketing	3
BMKT 4360	Marketing through Social Media	3
BMKT 4370	Mission Based Marketing	3
BMKT 4380	New Product Marketing	3