Marketing Concentration (BBA)

Required Courses:

MKTG 383	Principles of Advertising	4
MKTG 384	Consumer Behavior	4
MKTG 385	Sales Management	4
MKTG 451	Market Research Methods	4
MKTG 481	Public Relations	4
MKTG 487	Marketing Management	4
MKTG 488	Global Management and Marketing	4
MKTG 494	Cooperative Education/Internship	0 - 4
	Electives	4-8
Total Credit Hours:		36

MKTG 494: Or any of the following: ACCT 494, FINA 494, GBUS 494, and MGMT 494.

Electives must be approved by the School of Business adviser and may be chosen from business, communications, art, psychology and graphic art courses.