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Marketing Concentration (BBA)

Required Courses:

MKTG 383Principles of Advertising

4
MKTG 384Consumer Behavior

4
MKTG 451Market Research Methods

4
MKTG 490Internship*

0-4
MKTG Marketing Electives

8
Business Electives

4
Electives

8-12
Total Credit Hours:36

*Or any of the following: ACCT 490, FINA 490, GBUS 490, and MGMT 490.

Business electives may be chosen from courses with prefixes ACCT, CIS, ECON, FINA, GBUS, MGMT, or MKTG.

Electives must be approved by the School of Business advisor and may be chosen from business, communication, art, psychology, and graphic art courses. Below is a list of recommended preapproved electives:

Preapproved Electives

ART 161Design

3
ART 244Illustration

2
ART 251Introduction to Art

4
CIS 220Web Application Development (or CPTR 220)

4
COMM 145Communication and Languages in a Global Society

4
FINA 460Business Forecasting and Predictive Analytics (or ECON 460)

4
FLTV 135Introduction to Filmmaking

4
GRPH 124Introduction to Design

4
GRPH 125Introduction to Typography

3
GRPH 235Digital Imaging I

4
GRPH 255Graphic Design and Layout

4
GRPH 263Web Design I Studio

4
JOUR 245Media Writing

4
JOUR 247Copy Editing

3
JOUR 345Specialized Writing

3
JOUR 451Digital Publishing

4
MATH 215Data Analysis

4
MGMT 380Principles of Project Management

4
PHTO 156Principles of Photography

3
PREL 350Writing for Public Relations

3
PSYC 344Social Psychology

4
SPCH 443Persuasive Speaking

4
SPCH 207Small Group Communication

3
WRIT 324Creative Nonfiction Writing

4