Marketing B.B.A.

Degree Requirements

Academic Core – 40 hours

see Bachelor of Business Administration Degree Academic Core

Professional Business Foundation – 24 hours

BACC 2310Survey of Accounting

3

BADM 1301Introduction to Business

3

BCIS 1301Information Systems for Business Impact

3

BADM 2311Personal Financial Planning

3

BECO 2310Principles of Economics

3

BLAW 2311Business Law

3

BQBA 2301Introduction to Quantitative Methods

3

BQBA 2302Business Data Analysis

3

BECO 2310: fulfills 3 hours of Social Science in the UMHB Core Curriculum

 

Professional Business Core – 30 hours

BADM 3311Global Competition and International Business

3

BADM 3315Business Communication

3

BADM 4090Practical Experience

0

BADM 4341Business Ethics

3

BLDR 3350Christian Principles in Business Leadership

3

BFIN 3311Principles of Finance

3

BMGT 3310Fundamentals of Management

3

BMGT 4349Strategic Management & Policy

3

BMKT 3311Principles of Marketing

3

BCIS 3312Management Information Systems

3

BSYS 3325Production Operations Management

3

*BADM 3311 fulfills the Global Issues/Social Science block in the UMHB Core Curriculum.

B.B.A. Marketing Major Required Courses:

12 hours (6 upper level ) at UMHB

12 hours minimum upper level

BMKT 3322Consumer Behavior

3

BMKT 3331Marketing Research

3

BMKT 4341Marketing Strategy

3

BADM 4090: 300 hours of practical experience in major required through full- or part-time employment, paid or unpaid internships, apprenticeships, international experiences, or co-op experiences.

Select two of the following courses:

BMKT 3310Service Based Marketing

3

BMKT 3312Advertising and Promotion

3

BMKT 3315Event Marketing

3

BMKT 3353Selling and Sales Management

3

BMKT 4340International Marketing

3

BMKT 4360Marketing through Social Media

3

BMKT 4370Mission Based Marketing

3

BMKT 4380New Product Marketing

3

Business Electives - 3 hours upper level

or

Business Specialization - 9 hours

or

Business Area Minor - 12 hours

or

Second Business Major - 15-21 hours

or

Non-business Minor - 18-24 hours

Suggested Schedule for B.B.A. Marketing Major:

Freshman Fall

BADM 1301Introduction to Business

3

COMM 1320Public Speaking

3

ENGL 1321Rhetoric & Composition I

3

MATH 1306College Algebra

3

CSBS 1311Engaging the Old Testament

3

EXAC Activity Course

1

UMHB 1002Chapel

0

UMHB 1005Fine Arts Experience

0

UMHB 1101Freshman Seminar

1

Freshman Spring

BCIS 1301Information Systems for Business Impact

3

ENGL 1322Rhetoric & Composition II

3

BQBA 2301Introduction to Quantitative Methods

3

CSBS 1312Engaging the New Testament

3

EXAC Activity Course

1

Elective

3

UMHB 1002Chapel

0

UMHB 1005Fine Arts Experience

0

Sophomore Fall

BACC 2310Survey of Accounting

3

BQBA 2302Business Data Analysis

3

BECO 2310Principles of Economics

3

Social Science

3

Fine Arts

3

UMHB 1002Chapel

0

UMHB 1005Fine Arts Experience

0

Sophomore Spring

BADM 2311Personal Financial Planning

3

BLAW 2311Business Law

3

Scientific Inquiry or Natural Science

3

Lab Science

4

ENGL Literature

3

UMHB 1002Chapel

0

UMHB 1005Fine Arts Experience

0

Junior Fall

BCIS 3312Management Information Systems

3

BLDR 3350Christian Principles in Business Leadership

3

BMKT 3311Principles of Marketing

3

BADM 3311Global Competition and International Business

3

BSYS 3325Production Operations Management

3

UMHB 1005Fine Arts Experience

0

Junior Spring

BFIN 3311Principles of Finance

3

BMGT 3310Fundamentals of Management

3

BMKT 3322Consumer Behavior

3

BMKT Major Course

3

Elective

3

UMHB 1005Fine Arts Experience

0

Senior Fall

BMKT Major Course

3

Upper Level Business Elective

3

Elective

3

Elective

3

BMKT 3331Marketing Research

3

UMHB 1005Fine Arts Experience

0

Senior Spring

BADM 4341Business Ethics

3

BMKT 4341Marketing Strategy

3

BMGT 4349Strategic Management & Policy

3

Elective

3

Elective

3

BADM 4090Practical Experience

0

UMHB 1005Fine Arts Experience

0