MKTG 1100 Principles of Marketing (3-0-3)

This course emphasizes the trends and dynamic forces that affect the marketing process and the coordination of the marketing functions. Topics include effective communication in a marketing environment, the role of marketing, marketing principles, marketing strategy, and marketing career paths.

A work ethic grade is assigned for this course. For more information see Work Ethics.

 

Offered every semester

Prerequisite

Provisional admission

Syllabus for this course