MKTG 2550 Analyzing Social Media (3-0-3)

This course analyzes the application of social media to an integrated marketing communication plan. Topics include technical writing for social media, social media auditing, Social Media ROI, trend analysis, social media analytics, and customer experience management.

Offered as needed

Prerequisite

MKTG 1100 with a grade of C or higher

Corequisite

MKTG 2500 with a grade of C or higher