Marketing Management

Accreditation

Mission Statement

Nature of the Work

Employment

Earnings

Student Learning Outcomes

Essential Functions

Program Expenses

Admission Requirements

Marketing Management Diploma(Major Code: MM12)

Marketing Management Diploma (Major Code: MM12)

Credential: Diploma
Campus Location: Athens

Curriculum Outline

Academic Core

Total Credit Hours:

6

ENGL 1010	Fundamentals of English I	3
Total Credit Hours:		3

Students must choose one of the following courses:

MATH 1011	Business Mathematics	3
MATH 1012	Foundations of Mathematics	3
Total Credit Hours:		3

College Requirement

FSSE 1000	First Semester Seminar	3
Total Credit Hours:		3

Marketing Management Core

COMP 1000	Introduction to Computers	3
MKTG 1100	Principles of Marketing	3
MKTG 1130	Business Regulations and Compliance	3
MKTG 1160	Professional Selling	3
MKTG 1190	Integrated Marketing Communications	3
MKTG 2090	Marketing Research	3
MKTG 2300	Marketing Management	3
Total Credit Hours:		21

Marketing Specialization

Students must choose one of the following specializations:

Total Credit Hours:

12

Marketing Management Specialization

MKTG 1370	Consumer Behavior	3
MKTG 2060	Marketing Channels	3
MKTG 2070	Buying and Merchandising	3
MKTG XXXX	Elective	3
Total Credit Hours:		12

Students must register for a 3-credit hour (minimum) MKTG elective course.

Entrepreneurship Specialization

MKTG 2010	Small Business Management	3
MKTG 2070	Buying and Merchandising	3
MKTG 2210	Entrepreneurship	6
Total Credit Hours:		12

Retail Management Specialization

MKTG 1270	Visual Merchandising	3
MKTG 1370	Consumer Behavior	3
MKTG 2070	Buying and Merchandising	3
MKTG 2270	Retail Operations Management	3
Total Credit Hours:		12

Social Media Marketing

MKTG 1370	Consumer Behavior	3
MKTG 2070	Buying and Merchandising	3
MKTG 2500	Exploring Social Media	3
MKTG 2550	Analyzing Social Media	3
Total Credit Hours:		12

Sports Management

MKTG 1280	Introduction to Sports and Recreation Management	3
MKTG 2080	Regulations and Compliance in Sports	3
MKTG 2180	Principles of Sports Marketing	3
MKTG 2280	Sports Management	3
Total Credit Hours:		12

 

Total Credit Hours: 42

Marketing Management Associate Degree (Major Code: MM13)

E-Commerce Marketer TCC (Major Code: EA71)

Entrepreneurship TCC (Major Code: EN11)

Marketing Specialist TCC (Major Code: MS21)

Retail Merchandise Manager TCC (Major Code: RMM1)

Small Business Marketing Manager TCC (Major Code: SB51)

Social Media Marketing TCC (Major Code: SM11)