MKTG 2090 Marketing Research (3-0-3)

This course conveys marketing research methodology. Topics include the role of marketing research, the marketing research process, ethics in marketing research, research design, collection data analysis, reporting, application of marketing research, and marketing research career paths.

Offered Fall

Prerequisite

Program admission, MKTG 1100 with a grade of C or higher

Syllabus for this course