COM 36000 Media Management

This course is an examination of various media industry operations. Students will focus on management theories and practices, fundamentals in financial administration, and human resources. Emphasis includes understanding and use of media research, effective marketing strategies and costs, FCC rules and regulations, and broadcast engineering and ownership.

Credits

3

Prerequisite

ENG 17000, COM 13000, COM 15100, COM 15400, and junior standing.

Offered

Fall and Spring semesters.