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Programs of Study
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Introduction
Admission, Application, and Fees and Financial Assistance
Academic Policies and Procedures/Academic Services
Courses and Programs
Academic Requirements
Preparatory Pre-College Programs
School of Arts, Media, and Communications
Plaster School of Business and Entrepreneurship
School of Education
School of Health Sciences
School of Humanities
School of Sciences
Military Science and Aerospace Studies
Undergraduate Course Descriptions
- ACCT - Accounting
- AEM - Arts and Entertainment Management
- AES - Aerospace Science
- AHS - Allied Health Sciences
- ANT - Anthropology
- ART - Art
- ARTH- Art History
- AST-American Studies
- AT - Athletic Training
- BSC - Biological Sciences
- CHI - Chinese
- CHM - Chemistry
- CJ - Criminal Justice
- CMS - Christian Ministry Studies
- COL - All-College
- COM - Communications
  - 10000
  - 20000
  - 30000
  - 40000
- CSC - Computer Science
- CSP - Chinese Studies
- DAN - Dance
- ECON - Economics
- EDI - Education: Technology and Engineering (St Louis Community College-Florissant Valley)
- EDS-Education-Special-Education
- EDU - Education
- EGR - Engineering
- ENGL - English Language and Literature
- ENTR - Entrepreneurial Studies
- ENV - Environmental Science
- EPP - English Preparedness Program
- ESC - Earth Sciences
- ESOL - Teaching English to Speakers of Other Languages
- EXS - Exercise Science
- FD - Fashion Design
- FIN - Finance
- FPS - Fire and Paramedic Science
- FRE - French
- GEO - Geography
- GER - German
- GS - Gender Studies
- HFS - Health and Fitness Science
- HIST - Historical Studies
- HRM - Human Resource Management
- INTL - International Business
- IR - International Relations
- LUL - Lindenwood Orientation
- MGMT - Management
- MIS - Management Information Systems
- MRKT - Marketing
- MS-Military-Science-ROTC
- MTH - Mathematics
- MUS - Music
- NPA - Nonprofit Administration
- NUR - Nursing
- PE - Physical Education
- PHL - Philosophy
- PHS - Public Health
- PHY - Physics
- PS - Public Affairs and Administration
- PSY - Psychology
- REC - Recreation, Sport, and Tourism Management
- REL - Religion
- RTAIL - Retail Management
- SCI - Natural Science
- SOC - Sociology
- SPA - Spanish
- SPMGT - Sport Management
- SW - Social Work
- TA - Theatre
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COM 33500 Buying and Selling Media

This course is an in-depth study of the process of researching the cost effectiveness of the various media as advertising tools and examines the processes of media buying and the methods of selling radio, television, newspaper, magazine, and cyberspace advertising.

Credits

3

Prerequisite

Offered

Fall and Spring semesters.