INTL 48010 International Marketing

This course is designed to provide an extensive analysis of the marketing mix and how it can be standardized for transnational markets. The course will present techniques used to identify potential markets of products and/or services in the global marketplace. Lab fee may be required.

Credits

3

Prerequisite

a grade of C or better in INTL 38000. Also required is the successful completion of the Writing Proficiency Assessment (WPA) or ENGL 21000.

Offered

Fall and Spring semesters.