MRKT 45070 Consumer Behavior

This course is designed to strengthen the student's understanding of consumers' marketplace behaviors. Topics to be covered include motivation, buying behavior, learning, problem solving, perception, and decision making. Students will consider the implications of the social, cultural, and psychological factors that form consumer behavior. Particular emphasis will be given to marketing techniques and strategies used to anticipate and define consumers' wants and needs.

Credits

3

Prerequisite

a grade of C or better in MRKT 35010. Also required is the successful completion of the Writing Proficiency Assessment (WPA) or ENGL 21000.

Offered

fall and spring semesters.