MUS 42000 Music Marketing

This course examines detailed strategies for marketing music and self-promotion. Topics include marketing, promotion, sales, publicity and fans. Intended for Music Business and Arts and Entertainment Management majors, this course will provide practical, budget-minded, how-to directions for music marketing and branding.

Credits

3

Prerequisite

MRKT 35010 and MUS 33040

Offered

intermittently.