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Marketing Graduate Certificate

21-39 credit hours

Requirements

Foundation Coursework

0-15 credit hours of coursework from the following options:

ACCT 51010Financial Accounting Concepts

3
ECON 53081Economics Concepts

3
EPB 50102Academic & Professional Writing for Business Students II

3
MGMT 56060Business Law and Ethics

3
MGMT 56070Statistics and Quantitative Analysis

3

Notes: (1) Courses are three credit hours unless otherwise indicated.

(2) Additional foundation courses may vary by specific graduate certificate programs.

(3) Any and all of the foundation courses may be waived if in the judgment of PCB&E the applicant has earned, within the past five years, university level credit covering the topics of the prerequisite course with a GPA of 3.0 or better or the equivalent.

Certificate Coursework

15 credit hours of coursework from the following options:

MRKT 55010Marketing Principles and Issues

3
MRKT 55015Digital Marketing

3
MRKT 55020Marketing Information and Research

3
MRKT 55025Integrated Marketing Communications

3
MRKT 55035Product Management

3

Elective Coursework

6 credit hours of coursework from the following options:

MRKT 55030International Marketing

3
MRKT 55040Advertising and Promotional Strategy

3
MRKT 55050Personal Selling and Sales Management

3
MRKT 55060Public Relations

3
SPMGT 57040Sport Marketing and Promotion

3