Business Administration, MBA Marketing Emphasis

An emphasis in marketing is intended to prepare individuals for the responsibility of management in marketing. The program is flexible, offering a balance between theoretical analysis and examination of established practices. Areas of marketing offered include advertising, sales management, personal selling, business-to-business marketing, international marketing, public relations, and marketing research.

Requirements

Emphasis Coursework

12 credit hours of coursework from the following options:

MGMT 56040Supply Chain Management

3

MRKT 55015Digital Marketing

3

MRKT 55020Marketing Information and Research

3

MRKT 55025Integrated Marketing Communications

3

MRKT 55030International Marketing

3

MRKT 55035Product Management

3

MRKT 55040Advertising and Promotional Strategy

3

MRKT 55050Personal Selling and Sales Management

3

MRKT 55060Public Relations

3

MRKT 55080Marketing Strategy and Management

3

MRKT 55089Internship

1-3

MRKT 55090-55099Special Topics in Marketing

3-6

SPMGT 57040Sport Marketing and Promotion

3

Note: Students can only earn credit for one internship as an elective.