OAD 42463 SOCIAL MEDIA MARKETING (3)

Students learn to target diverse audiences by utilizing business strategies when leveraging LinkedIn, Facebook, Twitter, Blogs, email, and other social media. Research web analytics are explored to identify current and prospective buyers through browsing history and converted online commerce.  Other topics include monitoring social media sites and how to be responsive to trends, concerns, and perception issues. Prerequisite:  OAD 31863 Principles of Marketing