Marketing - BA

The marketing major is designed to provide an understanding of the basic concepts of marketing. It offers students an opportunity to think critically and apply learned principles to the marketing function.  OU marketing graduates leave prepared to practice marketing in changing and competitive environments. As the major offers some flexibility in curriculum, students can gain specific areas of professional knowledge in sales, public relations, e-commerce and advertising, as well as international and sports markets.

 

Degree Requirements

Foundation Courses

ACC 20364ACCOUNTING FOR BUSINESS OPERATIONS (4)

ECO 20163MACROECONOMICS (3)

ECO 20263MICROECONOMICS (3)

MAT 10643COLLEGE ALGEBRA (3)

OR

MAT 20043DISCRETE MATHEMATICS (3)

OR

MAT 20143BUSINESS MATHEMATICS (3)

OAD 30763BUSINESS STATISTICS (4)

OR

MAT 20044INTRODUCTION TO STATISTICS (4)

OAD 31664BUSINESS ETHICS (3)

MAT 20043 is recommended to fulfill foundation requirement. 

Required Major Courses

OAD 31863PRINCIPLES OF MARKETING (3)

OAD 40864INTERNATIONAL MARKETING (3)

OAD 41264MARKETING RESEARCH AND ANALYSIS (3)

OAD 41334INTEGRATED MARKETING COMMUNICATION (3)

OAD 41364CONSUMER BUYING BEHAVIOR (3)

OAD 41434SUPPLY CHAIN MANAGEMENT AND LOGISTICS (4)

OAD 41534DIGITAL MARKETING (3)

OAD 49700STRATEGIC MARKETING (4)

Elective Concentrations Available:

Digital Media Marketing

Public Relations