Mgmt 523S Storytelling and Impact Measurement for Social Innovation

Mastery of storytelling and impact measurement is a key element for effective social innovation.Students will develop effective personal and organizational storytelling skills, examine and apply concepts of personal leadership, marketing strategy, impact analysis and reporting, and approaches to scaling innovation. Also offered for undergraduate-level credit as Mgmt 423 and may be taken only once for credit.

Credits

4

Prerequisite

Prerequisites: Mgmt 422 or Mgmt 522s; sophomore standing or higher.