Undergraduate programs
The undergraduate program in business administration adheres to the principle that in a free society the business enterprise must be responsibly and efficiently managed. The undergraduate degree program includes both business and non-business courses. The mission of the undergraduate program is to provide students with a broad understanding of business and to equip them with the dynamic skills required to work successfully in a complex and changing global environment.
Special emphasis options are available within the business administration major and are designed to prepare students for positions in accounting, advertising, finance, human resource management, management & leadership, marketing, and supply and logistics management. A business minor is available for all non-business majors as is the advertising minor for graphic design and/or communications majors. Certificates in entrepreneurship, food industry management, the athletic and outdoor industry and international business are also available. The School of Business offers study abroad opportunities at the undergraduate and graduate levels.
The School of Business offers an Online Business Degree Program. Tailored for the student who works full time, the program allows students to complete their junior and senior years of the business program, two courses per term guaranteed in three years. Students enrolled in the Online Business Degree Program will complete the full curriculum of standard business courses required for a bachelor’s degree in business with an option in Management & Leadership or Supply & Logistics Management. Admission and requirements for this program are similar to the traditional undergraduate program.
Student advising
Undergraduate academic and career advisors are located in 240 SBA. Current information about degree requirements for students in the School of Business Administration is available there. Students should make appointments with their advisor at least once a year to ensure that requirements are being met. For program option planning and career counseling, students may make an appointment with SBA academic and career advisors or a faculty member of their choice.
The School of Business Administration Web site, http://www.pdx.edu/sba/, contains announcements concerning policies, upcoming activities, scholarships, and other information vital to all business students. Information about student organizations, internships, and career opportunities can also be found there.
Advertising Management Minor for Graphic Design Majors
The advertising management minor for graphic design majors provides critical marketing and advertising business skills to students who plan careers in the graphic design field. The six courses in the minor provide exposure to and understanding of advertising and marketing principles, including marketing’s role in business, consumer behavior, identifying target markets, creative and media strategy development, and promotional campaign planning.
Requirements
Space is limited in the advertising management minor. Interested students should contact the School of Business Administration Undergraduate Programs Office. Courses in the minor include:
Courses
Total Credit Hours: 24