Mktg 561 eMarketing
Examines important marketing issues in a business world that is being transformed by widespread adoption of the Internet and related technologies. Topics include customer relationship management, effects of Internet on product- related issues (such as branding and new product development), pricing, distribution, and promotion, security, and privacy concerns.
Cross Listed Courses
This is the same course as
Mktg 561S and may be taken only once for credit.
Slash Listed Courses
Also offered for undergraduate-level credit as
Mktg 461 and may be taken only once for credit.