Marketing B.S.

Learning Goals

Writing in the Discipline

Department of Management and Marketing

Department Chair: Constance Milbourn

Marketing Program Faculty: Professor Ramocki; Associate Professors Blanchette, Milbourne

Students must consult with their assigned advisor before they will be able to register for courses. A graded writing assignment is required in every course.

Note: MKT 491 Independent Study I and MKT 492 Independent Study II are available for those seeking departmental honors, with consent of instructor, department chair and dean.

Course Requirements

Courses

Course	Title	Credits	Offered
ACCT 201	Principles of Accounting I: Financial	3	Fall, Spring, Summer.
ACCT 202	Principles of Accounting II: Managerial	3	Fall, Spring, Summer.
CIS 252	Introduction to Information Systems	4	Fall, Spring, Summer
ECON 214	Principles of Microeconomics	3	Fall, Spring, Summer.
ECON 215	Principles of Macroeconomics	3	Fall, Spring, Summer.
FIN 301	Financial Management	4	Fall, Spring, Summer.
MGT 249	Business Statistics II	3	Fall, Spring, Summer.
MGT 201	Foundations of Management	3	Fall, Spring, Summer.
MGT 322	Organizational Behavior	3	Fall, Spring, Summer.
MGT 341	Business, Government, and Society	3	Fall, Spring, Summer.
MGT 348	Operations Management	3	Fall, Spring, Summer.
MGT 461	Seminar in Strategic Management	3	Fall, Spring.
MKT 201	Introduction to Marketing	3	Fall, Spring, Summer.
MKT 215	Marketing Creativity	3	Fall, Spring.
MKT 333	Market Research	3	Fall, Spring.
MKT 334	Consumer Behavior	3	Fall, Spring.
MKT 462	Strategic Marketing Management	3	Spring, Fall.
	THREE ADDITIONAL COURSES in marketing at the 300-level or above.	9

Cognates

Course	Title	Credits	Offered
MATH 177	Quantitative Business Analysis I	4	Fall, Spring, Summer.
MATH 248	Business Statistics I	4	Fall, Spring, Summer.

Note: MATH 177: Fulfills the Mathematics category of General Education.

Note: MATH 248: Fulfills the Advanced Quantitative Scientific Reasoning category of General Education.

Total Credit Hours: 70