Marketing B.S.

Department of Management and Marketing

Department Chair: Constance Milbourne

Marketing Program Faculty: Professor Ramocki; Associate Professors Blanchette, Milbourne

Students must consult with their assigned advisor before they will be able to register for courses. A graded writing assignment is required in every course.

Note: MKT 491 Independent Study I and MKT 492 Independent Study II are available for those seeking departmental honors, with consent of instructor, department chair and dean.

Course Requirements

Courses

Course	Title	Credits	Offered
ACCT 201	Principles of Accounting I: Financial	3	Fall, Spring, Summer.
ACCT 202	Principles of Accounting II: Managerial	3	Fall, Spring, Summer.
CIS 252	Introduction to Information Systems	4	Fall, Spring, Summer
ECON 214	Principles of Microeconomics	3	Fall, Spring, Summer.
ECON 215	Principles of Macroeconomics	3	Fall, Spring, Summer.
FIN 301	Financial Management	4	Fall, Spring, Summer.
MGT 201W	Foundations of Management	4	Fall, Spring, Summer.
MGT 249	Business Statistics II	4	Fall, Spring, Summer.
MGT 322	Organizational Behavior	4	Fall, Spring, Summer.
MGT 341W	Business, Government, and Society	4	Fall, Spring, Summer.
MGT 348	Operations Management	4	Fall, Spring, Summer.
MKT 201W	Introduction to Marketing	4	Fall, Spring, Summer.
MKT 215	Marketing Creativity	4	Fall, Spring.
MKT 333	Market Research	4	Fall, Spring.
MKT 334	Consumer Behavior	4	Fall, Spring.
MKT 462W	Strategic Marketing Management	4	As needed.
	TWO ADDITIONAL COURSES in marketing at the 300-level or above.	8

Cognates

Course	Title	Credits	Offered
MATH 177	Quantitative Business Analysis I	4	Fall, Spring, Summer.
MATH 248	Business Statistics I	4	Fall, Spring, Summer.

Note: MATH 177 fulfills the Mathematics category of General Education and MATH 248 fulfills the Advanced Quantitative Scientific Reasoning category of General Education.

Note: If CIS 251 has been taken, this satisfies the CIS 252 requirement..

Total Credit Hours: 76