300

COMM 301 Group Communication

The course will study communication in the small task group emphasizing communication in decision-making and problem solving. Course instruction will review theories that explain the role of communication in group maintenance, cohesion, conflict management, leadership, socialization, and personality management. Attention will be given to the communication practices for conducting meetings, idea generation, goal setting, project analysis and group discussion formats. The goal of the course is to develop proficiency in assessing group situations by applying communication theory and practices to maximize group effectiveness, productivity, and member satisfaction.

3

Prerequisites

COMM 101

COMM 302 Rhetoric and Criticism

The study of human discourse with a focus on how oral and written language is used to influence audiences in public venues such as politics, advertising, and social movements. The main goal of the course is to develop critical thinking skills using traditional and contemporary rhetorical theories and methods of analysis. Developments in rhetorical and western intellectual thought will be examined for their influence and contributions to rhetorical theory. Students will acquire skills that prepare them to be active consumers of persuasive messages and effective, ethical creators of such messages.

3

Prerequisites

COMM 101

COMM 303 Health Communication

This is a Communication Studies course, and as such its goal is to familiarize students with the broader discipline of Health Communication so that they will gain a greater understanding of health and medical interactions, become more savvy health communication consumers, and be more knowledgeable in providing social support in the care of others. The course will explore the major domains within the discipline and highlight a number of different approaches to studying the subject matter. It will examine health campaigns in the interpersonal, organizational, and mass communication contexts.

3

COMM 307 History of Television

This course will take a look at American life in the last six decades through an analysis of the medium of television. From its origins in radio to its future in digital convergence, we will examine television as it both shapes and reflects American society. Discussions will include television genres, history, structure, technological advancements and it's impact on society and democracy.

3

Prerequisites

COMM 102

COMM 308 Documentary History and Criticism

The course introduces students to the historical development and critical theories of the documentary genre. Students will be exposed to the different modes of documentary representation and the theoretical implications of each style.

3

Prerequisites

COMM 155 or FILM 220

COMM 309 Film Analysis

A study of contemporary filmmakers' work in feature length films. Particular focus on production elements that create aesthetic values and reflect current times and concerns.

3

Prerequisites

COMM 155

COMM 312 Multimedia Integration

Course concentrates on authoring multimedia projects which integrate graphics, animation, digital video, and audio. It combines both multimedia theory and production. Students will learn how to structure information, anticipate user experience and create transparent interfaces.

3

Prerequisites

COMM 110 or COMM 111 or COMM 112 or COMM 113 or COMM 114 or COMM 115 or COMM 116 or COMM 118 or COMM 354 or COMM 351 or MEDA 120

COMM 313 Political Communication

This course addresses U.S. politics as a communication process. It examines the communication of campaigns as well as the communication of governance at all levels. The course addresses the evolution of political communication practices throughout history and the critical the analysis of speeches, debates, ads, news, entertainment, social media and other types of political communication. The primary goals of this course are to equip students to become more critical consumers of political communication and to encourage and prepare students to become more civically engaged through the use of effective communication practices.

3

COMM 314 Multimedia Supervision

Course trains students to be proctors in the Sheldon Lab. Through class workshops students will become familiar with the basics of the MAC operating system and with all of the software applications in the Sheldon Lab. Students will gain experience in supervising a computer lab. Must be taken concurrently with COMM 475 (Communication Studio Supervision). At least one of the prerequisite courses listed or consent of instructor.

1

Prerequisites

COMM 110 or COMM 111 or COMM 112 or COMM 113 or COMM 114 or COMM 115 or COMM 116 or COMM 118 or COMM 351 or COMM 354

COMM 320 WCVF/WDVL/WNYF/ACA/PRSSA Management

Extracurricular participation as a manager on the elected board of directors of the university's radio stations, television station, Applied Communication Association, or Public Relations Student Society of America.

0

COMM 321 Environmental Communication

Environmental Communication investigates communication about the environment, focusing on ways that organizations, corporations, politicians, advocacy leaders, scientists, citizens, and so on describe, persuade, and shape human interactions with the environment. Students study foundational environmental communication theories, worldviews, and processes, examining how these influence speakers' and listeners' attitudes and actions toward the natural world. In our current cultural setting, it is crucial that citizens are able to assess competing claims and appeals about the environment; consequently, students will learn to become more critical producers and consumers of a broad range of environmental discourses.

3

COMM 322 Public Relations Writing

Students learn basic research and planning principles associated with public relations writing and how to prepare an assortment of public relations documents. Associated Press (AP) style is reinforced and students learn how to construct news releases, media advisories, fact sheets, position statements, features and fliers. Students will begin portfolio building.

3

Prerequisites

COMM 222

COMM 344 Public Relations Case Analysis

Analysis of classic and contemporary public relations cases in industry, labor, education, government, social welfare and trade associations.

3

Prerequisites

COMM 222

COMM 346 Print/Digital Editing and Design

Techniques in print and Internet journalism, focusing on story structure as well as layout and design. News gathering techniques in the field and online are emphasized. Students will create an in-class newspaper and Internet site highlighting stories produced in class. Editing skills for the copy editor with emphasis on news judgment, news style and legal considerations are also covered.

3

Prerequisites

COMM 230 and COMM 231

COMM 347 Print/Digital Narrative

The study and practice of writing for print and the Internet. Techniques in crafting both short and long format stories for publication are emphasized. Various writing styles are covered, including hard news, feature reporting and news commentary. Students will be expected to contribute stories to the campus newspaper for possible publication.

3

Prerequisites

COMM 230 and COMM 231

COMM 348 Audio/Video Advanced Tools

Introduction to audio and video production techniques with immersion into digital software used in professional news gathering. Conversion of radio, television and web news writing is emphasized. Students will research, cover, write and produce news reports to be delivered across multiple media platforms.

3

Prerequisites

COMM 231

COMM 349 Audio/Video Advanced Production

Builds on skills students mastered in COMM 348. Writing and production techniques are emphasized. Students will center efforts on producing quality news reports under extreme deadline pressure. Course focuses on critical analysis of student work. Professional standards are encouraged and maintained. Students are expected to produce news reports, which will be submitted to campus media outlets, including WNYF-TV, The Leader and the Fredonia Radio Systems.

3

Prerequisites

COMM 348

COMM 350 Telecommunication Technology

Examination of the historical, technical, economic and regulatory status of communications technologies such as cable television, satellites, telephone, and computer communications. Discussion of general communication systems theory of video, audio and data communication including analog and digital signal transmission.

3

Prerequisites

COMM 102

COMM 351 Audio Production II

Refining skills and techniques acquired in COMM 251; more emphasis on announcing and interviewing; understanding the ethical and legal perspectives of audio material; introduction to the design, scripting, production and promotion of audio content for any application (e.g. radio, TV, film, web).

3

Prerequisites

COMM 251

COMM 354 Video Field Production

Basic skills and techniques for shooting video outside the studio in ENG and EFP configurations, and for editing on non-linear video editing systems, camera lighting, sound and editing skills applicable to news, commercials, documentary, narrative, and art of music video.

3

Prerequisites

COMM 255

COMM 358 Television News

Electronic news gathering and studio news techniques in the context of a weekly news program. Legal and ethical issues in news gathering.

3

Prerequisites

COMM 354 and COMM 255

COMM 359 Special Topics in Communication

A 300-level course focusing on a topic not covered in the existing curriculum. Topic(s) announced in online Course Offerings each semester.

1-3

COMM 361 Script Writing Video/Film/Radio

Techniques of developing concepts, treatments, outlines and scripts for dramatic fictions in the media of video, film and radio. Emphasis on traditional, modern and post-modern dramatic structure with units on character, dialogue, setting, visual narration, etc.

3

Prerequisites

COMM 251 or COMM 255 or THEA 121

COMM 366 Postproduction

A balance between editing concepts such as continuity, pacing, dramatic focus, etc. and editing skills such as SMPTE code, signal monitoring, and digitized non-linear techniques. Students will learn the rules and methods by which an editor constructs fiction or a representation of actual events. Several short projects.

3

Prerequisites

COMM 354

COMM 367 Opinions in Journalism

The course focuses on the issues surrounding "fact" vs. "opinion" in journalism, including discussion of concepts such as objectivity, truth, and the importance of background, context and balance. Students will gain experience with techniques appropriate to presentation of opinion and critical commentary such as columns, editorials, cartoons and critical reviews of the arts as well as learning how to thoughtfully critique such work.

(Cross-listed with ENGL 366)

COMM 368 Video Camera and Lighting Techniques

A course that covers knowledge, methods and techniques essential to the work of a director of photography. Covers concepts of directing the camera, visual techniques, compositional methods and technical aspects of videography and lighting.

3

Prerequisites

COMM 354

COMM 373 Gender and Communication

Using a variety of theoretical models and critical approaches, students examine everyday communication practices to identify how gender, communication and culture create a complex and dynamic web of meaning with significant implications for individuals and society.

3

Prerequisites

COMM 101 or WOST 201

Cross Listed Courses

WOST 373

COMM 375 Mass Media Theory

The course will examine the historical context of media theory covering the emergence of United States media technology, economics, cultural implications, and political influences to provide a basis for examining the evolution of media theories. Emphasis will be placed on mass media theories and address their implications to the media industry, the influences on American society and culture, and the evolution of democratic institutions. The course will be taught as a seminar involving readings, group discussions, and a research report.

3

Prerequisites

COMM 102

COMM 379 Persuasion

Examination of a wide body of humanistic, and social scientific literature concerning persuasion and persuasive techniques. Emphasizes evaluation and potential application of persuasion theory in communicative transactions.

3

Prerequisites

COMM 101 and COMM 105

COMM 385 International Media

An introduction to the study of international and domestic media systems around the world. Students will understand and appreciate how different countries and cultures use the media in unique ways and learn of different systems of ownership, financing, regulation, and programming. Key international media issues will also be discussed. Media examples (primarily films) will be used to show how cultures are portrayed by their media.

3

COMM 386 International Films

Students will view, discuss, and critique a variety of contemporary films from a variety of countries. Emphasis will be placed on examining how contemporary cultures are portrayed through film. Films will be compared and contrasted.

3

COMM 395 Radio News

Theory and practice of radio journalism including writing and reporting news and journalism law and ethics. Students produce weekly radio newscasts during the second half of the semester.

4

Prerequisites

COMM 351 or COMM 230 or COMM 231