COM 283 Principles of Advertising

This course introduces students to the historical, cultural, economic, and social aspects of advertising. Students will discusses advertising’s relationship to marketing as well as its role in traditional and new media landscapes. This course also provides an overview of advertising management, advertising planning, advertising creativity and concepts, global advertising, and laws affecting advertising. (This course replaces COM 282, Survey of Advertising and Public Relations.)

Credits

4

Prerequisite

This course may not be taken if the student has already taken and received a passing grade in COM 282.

Offered

fall and spring semesters