COM 284 Principles of Public Relations

This is an introductory course to public relations communication. The primary objectives of this course are to help students recognize the basic concepts and principles of public relations, to help them gain an understanding of the social importance of public relations in our community and organizations, and to help students personalize these concepts to their professional career interests. (This course replaces COM 282, Survey of Advertising and Public Relations.)

Credits

4

Prerequisite

This course may not be taken if the student has already taken and received a passing grade in COM 282.

Offered

fall and spring semesters