SPM 395 Sport Marketing/Fundraising
Studies marketing, fund-raising and promotion techniques as they apply to the sports business. The course is designed to provide students with a broad and contemporary overview of the sport marketing field. This course will compare and contrast the field of sport and entertainment marketing with the practices and applications of mainstream marketing. Sport marketing is designed for students to study sport marketing theories and practical applications and principles by specifically learning about marketing information systems, pricing strategies, media relations, promotional methods and endorsements.
Credits
3
Offered
spring semester