Catalog 2016-2017

Entrepreneurship

Faculty: Professor White, Program Coordinator and James W. Walter Distinguished Chair of Entrepreneurship; Dana Professor Rustogi; Professor Tompson; Associate Professors Beekman, Flagg, Hertz, Koutroumanis, Margetis; Assistant Professors Brownlee and Liguori.

New business creation is the source of economic and job growth, and the means by which the economy transforms itself through new technologies, products and services. Graduates in this program develop the knowledge and skills required to start and operate an entrepreneurial venture with attention focused on creativity, innovation, developing an entrepreneurial mindset, new venture planning, entrepreneurial finance, entrepreneurial marketing research, and managing and growing a new business venture. The entrepreneurship major can be applied to either starting a business or working in an existing firm where creativity and innovation is a strategic advantage in today’s competitive work environment.