Marketing B.B.A.

120 MINIMUM HOURS

36 UPPER LEVEL HOURS

30 HOURS AT UMHB

Degree Requirements

Academic Core – 40 hours

see Bachelor of Business Administration Degree Academic Core

Professional Business Foundation – 21 hours

BACC 2310	Survey of Accounting	3
BADM 1301	Introduction to Business	3
BCIS 1301	Information Systems for Business Impact	3
BADM 2311	Personal Financial Planning	3
BECO 2310	Principles of Economics	3
BLAW 2311	Business Law	3
BQBA 2302	Business Data Analysis	3

BECO 2310: fulfills 3 hours of Social Science in the UMHB Core Curriculum

 

Professional Business Core – 30 hours

BADM 3311	Global Competition and International Business	3
BADM 3315	Business Communications	3
BADM 4090	Practical Experience	0
BADM 4341	Business Ethics	3
BLDR 3350	Christian Principles in Business Leadership	3
BFIN 3311	Principles of Finance	3
BMGT 3310	Fundamentals of Management	3
BMGT 4349	Strategic Management & Policy	3
BMKT 3311	Principles of Marketing	3
BCIS 3312	Management Information Systems	3
BSYS 3325	Production Operations Management	3

B.B.A. Marketing Major Required Courses:

12 hours (6 upper level ) at UMHB

12 hours minimum upper level

BMKT 3322	Consumer Behavior	3
BMKT 3331	Marketing Research	3
BMKT 4341	Marketing Strategy	3

BADM 4090: 300 hours of practical experience in major required through full- or part-time employment, paid or unpaid internships, volunteer service, apprenticeships, international experiences, or other experience as approved by the Associate Dean.

Select two of the following courses:

BMKT 3310	Service Based Marketing	3
BMKT 3312	Advertising and Promotion	3
BMKT 3315	Event Marketing	3
BMKT 3353	Selling and Sales Management	3
BMKT 4340	International Marketing	3
BMKT 4360	Marketing through Social Media	3
BMKT 4370	Not-for-Profit Marketing	3
BMKT 4380	New Product Marketing	3

Business Electives - 3 hours upper level

or

Business Area Minor - 12 hours

or

Second Business Major - 15-21 hours

or

Non-business Minor - 18-24 hours

or

Suggested Schedule for B.B.A. Marketing Major:

Freshman Fall

BADM 1301	Introduction to Business	3
COMM 1320	Public Speaking	3
CSBS 1311	Engaging the Old Testament	3
ENGL 1321	Rhetoric & Composition I	3
EXAC	Activity Course	1
MATH 1315	Mathematics for Business	3
UMHB 1002	Chapel	0
UMHB 1005	Fine Arts Experience	0
UMHB 1101	First Year Seminar	1

Freshman Spring

BCIS 1301	Information Systems for Business Impact	3
ENGL 1322	Rhetoric & Composition II	3
CSBS 1312	Engaging the New Testament	3
EXAC	Activity Course	1
	Elective	3
UMHB 1002	Chapel	0
UMHB 1005	Fine Arts Experience	0

Sophomore Fall

BACC 2310	Survey of Accounting	3
BQBA 2302	Business Data Analysis	3
BECO 2310	Principles of Economics	3
	Social Science	3
	Fine Arts	3
UMHB 1002	Chapel	0
UMHB 1005	Fine Arts Experience	0

Sophomore Spring

BADM 2311	Personal Financial Planning	3
BLAW 2311	Business Law	3
	Scientific Inquiry or Natural Science	3
	Lab Science	4
ENGL	Literature	3
UMHB 1002	Chapel	0
UMHB 1005	Fine Arts Experience	0

Junior Fall

BCIS 3312	Management Information Systems	3
BLDR 3350	Christian Principles in Business Leadership	3
BMKT 3311	Principles of Marketing	3
BADM 3311	Global Competition and International Business	3
UMHB 1005	Fine Arts Experience	0

Junior Spring

BFIN 3311	Principles of Finance	3
BMGT 3310	Fundamentals of Management	3
BMKT 3322	Consumer Behavior	3
	Elective	3
	or
	Digital Marketing Media Course
BADM 3315	Business Communications	3
BSYS 3325	Production Operations Management	3
UMHB 1005	Fine Arts Experience	0

Senior Fall

	Upper Level Business Elective	3
	or
	Digital Marketing Media Course
	Elective	3
	or
	Digital Marketing Media Course
	Elective	3
BMKT 3331	Marketing Research	3
UMHB 1005	Fine Arts Experience	0

Senior Spring

BADM 4341	Business Ethics	3
BMKT 4341	Marketing Strategy	3
BMGT 4349	Strategic Management & Policy	3
	Elective	3
	Elective	3
BADM 4090	Practical Experience	0
UMHB 1005	Fine Arts Experience	0