Marketing B.B.A. - Digital Marketing Media Track

120 MINIMUM HOURS

36 UPPER LEVEL HOURS

30 HOURS AT UMHB

Degree Requirements

Academic Core – 40 hours

see Bachelor of Business Administration Degree Academic Core

Professional Business Foundation – 21 hours

BACC 2310	Survey of Accounting	3
BADM 1301	Introduction to Business	3
BCIS 1301	Information Systems for Business Impact	3
BADM 2311	Personal Financial Planning	3
BECO 2310	Principles of Economics	3
BLAW 2311	Business Law	3
BQBA 2302	Business Data Analysis	3

BECO 2310: fulfills 3 hours of Social Science in the UMHB Core Curriculum

 

Professional Business Core – 30 hours

BADM 3311	Global Competition and International Business	3
BADM 3315	Business Communications	3
BADM 4090	Practical Experience	0
BADM 4341	Business Ethics	3
BLDR 3350	Christian Principles in Business Leadership	3
BFIN 3311	Principles of Finance	3
BMGT 3310	Fundamentals of Management	3
BMGT 4349	Strategic Management & Policy	3
BMKT 3311	Principles of Marketing	3
BCIS 3312	Management Information Systems	3
BSYS 3325	Production Operations Management	3

*BADM 3311 fulfills the Global Issues/Social Science block in the UMHB Core Curriculum.

B.B.A. Marketing Major Digital Marketing Media Track Required Courses - 18 hours

12 hours (6 upper level ) at UMHB

12 hours minimum upper level

BMKT 3322	Consumer Behavior	3
BMKT 3331	Marketing Research	3
BMKT 4341	Marketing Strategy	3
BCIS 2318	Introduction to Web Site Design	3
BCIS 3311	Social Media	3
BCIS 3340	Introduction to E-Commerce	3

BADM 4090: 300 hours of practical experience in major required through full- or part-time employment, paid or unpaid internships, volunteer service, apprenticeships, international experiences, or other experience as approved by the Associate Dean.

Business Electives - 3 hours upper level

Business Area Minor - 12 hours

or

Second Business Major - 15-21 hours

or

Non-business Minor - 18-24 hours