AVMP 110 Introduction to Video

Previously TVRD 110. This course will explore the ever increasing ways that video enhances personal communication in the modern world, from students posting on social media to CEOs recording short communication pieces for company personnel. The emphasis will be on technical skills, artistic theories, and message formulation strategies necessary to create effective, memorable videos with familiar equipment including cell phones, palmcorders, and digital cameras. Techniques explored include acquisition, editing, exporting, sharing, posting, and other distribution methods.

Credits

3

Prerequisite

Eligible to enroll in ENGL 121

Hours Weekly

3

Course Objectives

  1. Identify and apply critical theories and concepts related to timeless and contemporary issues of aesthetics, creativity, humanism, meaning, and/or invention in this evolving world where individuals communicate with video.
  2. Incorporate innovation, risk-taking, and creativity into analysis and problem solving in the creation of video communication strategies.
  3. Pose and address questions related to the confluence of creative and/or humanistic expression with social and cultural contexts, including video technologies created in response to evolving social need as well as perceived social need generated in response to new technologies.
  4. Assess, reflect on, and critically analyze the role of video-based communication in illuminating the human condition and/or search for meaning.
  5. Identify when and why to employ video in place of or to enhance alternative communication technologies.
  6. Make proficient use of a variety of common image-gathering technologies.
  7. Evaluate lighting conditions and apply appropriate existing, enhanced, and 3-point lighting techniques.
  8. Demonstrate basic editing in a digital environment.
  9. Apply various output and distribution technologies.

Course Objectives

  1. Identify and apply critical theories and concepts related to timeless and contemporary issues of aesthetics, creativity, humanism, meaning, and/or invention in this evolving world where individuals communicate with video.

    Learning Activity Artifact

    • Writing Assignments

    Procedure for Assessing Student Learning

    • Creative Process and Humanistic Inquiry Rubric

    Creative Process

    • CP1
  2. Incorporate innovation, risk-taking, and creativity into analysis and problem solving in the creation of video communication strategies.

    Learning Activity Artifact

    • Writing Assignments

    Procedure for Assessing Student Learning

    • Creative Process and Humanistic Inquiry Rubric

    Creative Process

    • CP2
  3. Pose and address questions related to the confluence of creative and/or humanistic expression with social and cultural contexts, including video technologies created in response to evolving social need as well as perceived social need generated in response to new technologies.

    Learning Activity Artifact

    • Other (please fill out box below)
    • Video project

    Procedure for Assessing Student Learning

    • Creative Process and Humanistic Inquiry Rubric

    Creative Process

    • CP3
  4. Assess, reflect on, and critically analyze the role of video-based communication in illuminating the human condition and/or search for meaning.

    Learning Activity Artifact

    • Writing Assignments

    Procedure for Assessing Student Learning

    • Creative Process and Humanistic Inquiry Rubric

    Creative Process

    • CP4
  5. Identify when and why to employ video in place of or to enhance alternative communication technologies.

    This objective is a course Goal Only

  6. Make proficient use of a variety of common image-gathering technologies.

    This objective is a course Goal Only

  7. Evaluate lighting conditions and apply appropriate existing, enhanced, and 3-point lighting techniques.

    This objective is a course Goal Only

  8. Demonstrate basic editing in a digital environment.

    This objective is a course Goal Only

  9. Apply various output and distribution technologies.

    This objective is a course Goal Only