200

Covers fundamental marketing concepts and practices, including the roles of marketing in organizations, marketing strategy, macro-environmental influences, market research, and the development of a marketing plan.

Introduces various expectations for professional careers and guides student career development activities. As part of the Pamplin Professional Preparation Program (P4), students will create a personal marketing plan, complete a job shadow, and participate in professional workshops. Fee $10.

Covers the preparation and interpretation of basic financial information. Includes the usage of information from the multiple perspectives of owners, creditors and investors of both large and small businesses who use this information in their lending and investing decisions.

Examines the use of accounting information for planning, control, internal decision-making, and performance evaluation. Introduces mathematical tools and techniques for producing managerial information and considers the behavioral effects of the information.

Provides an overview of the legal and ethical concerns of managers. Topics include governmental regulation of business, diversity in the workplace and the global legal environment. Explores private law topics including contracts and tort law. Designated as a writing enhanced course involving writing instruction and completion of several writing assignments.

Introduces the technology, applications, and management of computer-based information systems in organizations with dual emphasis on the effective decision-making and database management systems. Provides the necessary frameworks, concepts, and principles to guide students to understand and effectively address the issues pertaining to the fast-growing field of information systems.

Credit arranged.