200

Covers fundamental marketing concepts and practices, including the roles of marketing in organizations, marketing strategy, macro-environmental influences, market research, and the development of a marketing plan.

Introduces various expectations for professional careers and guides student career development activities.  As part of the Pamplin Professional Preparation Program (P4), students prepare personal career development and marketing plans, arrange and complete two job shadows, participate in a service project, and test their interviewing skills in group practice interviews. (Graded on a pass/no pass basis.) Fee $10.

Covers the preparation and interpretation of basic financial information. Includes the usage of information from the multiple perspectives of owners, creditors and investors of both large and small businesses who use this information in their lending and investing decisions.

Examines the use of accounting information for planning, control, internal decision-making, and performance evaluation. Introduces mathematical tools and techniques for producing managerial information and considers the behavioral effects of the information.

Provides an overview of the legal and ethical concerns of managers. Topics include governmental regulation of business, diversity in the workplace and the global legal environment. Explores private law topics including contracts and tort law. Designated as a writing enhanced course involving writing instruction and completion of several writing assignments.

Provides an overview of Operations Management & Information Technology and how they work together to improve business efficiencies and competitive positioning. Introduces students to various high demand skills and concepts including forecasting, business process analysis and design, database management, business intelligence and decision support, supply chain management and other operational disciplines.

Credit arranged.