BSAD 1201 Advertising and Sales Promotion

4.5 - 0.0 - 4.5

RecommendedRecommended Prior

BSAD 1010 or equivalent - recommended prior to taking this course, but not required.

Course Description

This is an introductory course dealing with the theory, practice, and techniques of advertising. It considers the role of advertising and sales promotion in the economy. The course includes a general survey of the kinds and purposes of media, the psychological implication of typical appeals, and limited practice in promotional programming. Students coordinate advertising, display, and publicity in the context of a realistic sales promotion program.