COM 406 Public Relations for the 21st Century

Students in this course will learn the functions of public relations (PR) in a globally networked society and define theoretical frameworks. Students will develop common skills for PR professionals including employee communication and ethical conduct in an organization. Students will evaluate how technology and social media impact how to build and sustain relationships within and beyond an organization. Students will research the current issues of risk assessment and crisis management. Students will construct a strategic roadmap for success by understanding common trends and work collaboratively to devise and critique a custom PR campaign that would be successful in today’s society. Pre-requisite(s): LAE 101 and LAE 102 with a grade of "C" or better or equivalent as determined by advisor and COM 104 and COM 105 or permission of academic advisor. Co-requisite(s): None 5 QH

COM 406 Public Relations for the 21st Century

Credits