MKT 320 Niche Marketing: Sports, Entertainment, Hospitality

In this course, students select their preferred niche pathway: sports, entertainment, or hospitality and design a promotional campaign. This course helps students hone into a specialty industry, strategize effective marketing techniques, and develop promotions that are shaped by that industry’s operations, audience, and outreach. Students work in synch with each as they explore their selected industry and design their specialized marketing campaigns. Pre-requisite(s): ENG 101, ENG 201, MKT 205, MKT 300 with a grade of a "C" or better or equivalent as determined by advisor or permission of Program Chair or designate. Co-requisite(s): None. 5 quarter hours

Credits

5