MAN 4720 Strategic Management

Presents the student with the view of an organization's general manager. Addresses how firms use their resources (technology, managerial know-how, employees, capital, etc.) to pursue goals and adapt to the environment (competition, customers, economic/political/sociological conditions, global, and domestic markets). Strategic management is about setting priorities for where a firm wants to go and how to get there. The student works to develop managerial skills, such as leadership, communication, and data analysis.

Credits

3 cc

Prerequisite

Permission required.

Offered

FA, SP, SU.